Marketing management (Record no. 169)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00677nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VDCFTAMT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220616140326.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220616b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-81-317-1683-0 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | VDCFTAMT |
| Language of cataloging | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Class No. | 658.8 |
| Item number | KOT |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| 9 (RLIN) | 262 |
| Name of author | Kotler, Philip |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Sub-title | a south asian perspective |
| Statement of responsibility | Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson Prentice Hall |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | xlvii, 647p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 264 |
| Subject heading | Marketing Management. |
| Form subdivision | Asia |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| 9 (RLIN) | 263 |
| Author name | Keller, Kevin Lane |
| Relator term | Author |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| 9 (RLIN) | 265 |
| Author name | Koshy, Abraham |
| Relator term | Author |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| 9 (RLIN) | 266 |
| Author name | Jha, Mithileshwar |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan (e.g. reference copy) | Collection code | Home library | Shelving location | Date acquired | Total Checkouts | Full call number | Accession No | Item MRP (printed price) | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Food Business Management | VDCFTAMT | FBM Stack-1 | 18/07/2009 | 658.8 KOT | 581 | 575.00 | Books | |||||
| Food Business Management | VDCFTAMT | FBM Stack-1 | 04/03/2014 | 658.8 KOT | 891 | 750.00 | Books | |||||
| Not For Loan | Reference Books | VDCFTAMT | Reference Stack-1 | 04/03/2014 | 658.8 KOT | 892 | 750.00 | Reference |