Kotler, Philip <br/><br/>
Marketing management 
Philip Kotler 
 - 15th ed. 
 -  Pearson  2017 
 - xxvi, 756p. 
<br/><br/><label>ISBN: </label>978-93-325-5718-5 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT