Kotler, Philip <br/><br/>
Marketing management  a south asian perspective 
Philip Kotler 
 - 14th ed. 
 - Delhi  Pearson  2014 
 - xxv, 596p. 
<br/><br/><label>ISBN: </label>978-81-317-6716-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management.--Asia
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT