TY  - BOOK
AU  - Ramaswamy, V. S. 
AU  - Namakumari, S.
TI  - Marketing management: global perspective, Indian context
SN  - 978-0230637290
U1  - 658.8 
PY  - 2009///
CY  - Delhi
PB  - Macmillan
KW  - Marketing Management
KW  - India
ER  -