Ramaswamy, V. S.  <br/><br/>
Marketing management  global perspective, Indian context 
V. S. Ramaswamy 
 - 4th ed. 
 - Delhi  Macmillan  2009 
 - xxxix, 872p. 
<br/><br/><label>ISBN: </label>978-0230637290 0230637299 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management.--India
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM